Google, the world’s best search engine joined hands with Dish Network that adds Android Operating System to the satellite Television experience. Subscribers of Dish Network can search for satellite programming along with websites such as Google’s You Tube videos with a Keyboard and watch them on their televisions. Google is trying to reproduce the Internet experience on TV for which lots of formating tests were done.
Google dominates online search and is obviously eager to extend its reach to the main screen in most homes. While subscribers search for television programs and web video content on the search boxes, they would encounter Google’s keyword and display ad’s. The another way to reach subscribers and profile their preferences is giving the search and advertising giant. Google has been experimenting “television programming search service” for the past year in a partnership with Dish Network supports a subscriber base in excess of 14 million.
The set top boxes that displays video from You Tube and other web video sites along with the television programs run the Google Android Operating system which is also found on Google phones. The apps designed for the iPhone will work on the iPod. Likewise, the apps designed for Google Android Phones will work onto televisions as a result of potential deals between Google and Dish or other television providers.
The service that runs on TV set top boxes using elements of Google’s Android Operating system allows users to search content from Dish Network as well as other web video like YouTube and to personalize a lineup of shows. While using Google’s Android Operating System to search subscribers need to use Keyboard instead of using Remote control. Google hopes to link the service up with its nascent TV ad-brokering business allowing it to target ads to individual households based on viewing and TV search data.
From Online advertising, Google creates the largest amount of its revenue. It is also mentioned that Google hoped to connect the service with its TV ad-brokering business. Android stands second in smartphone sales, first in total web and app usage in the United States. According to this article, Subscribers of Dish Network can search for You Tube videos and websites in addition to their satellite programming.