DirecTV is the first satellite TV service provider to launch 3D channels. It is going to deliver three dedicated 3D channels that will be presented by Panasonic, a world leader in HDTV and digital electronics. DirecTV and Panasonic made a strategic relationship between them for the first time that will bring 3D TV, the next frontier of television entertainment to the largest viewers of DirecTV nationwide. Subscribers of DirecTV HD will receive a free software upgrade to access three dedicated 3D channels via 3D television sets such as Panasonic VIERA Full HD 3D TV’s in the beginning of 2010.
Panasonic will deliver movies, sports and entertainment content from the world’s most renowned 3D producers. Panasonic will be the exclusive presenting sponsor of DirecTV’s new HD 3D channels. DirecTV and Panasonic are powering relationship with programming partners and movie studios to obtain new and existing 3D content. To develop additional 3D programming that is going to come in 2010 – 2011, DirecTV is working with AEG/AEG Digital Media, CBS, Fox Sports/FSN, Golden Boy Promotions, HDNet, MTV, NBC Universal and Turner Broadcasting System.
With reference to 3D broadcasts, Eric Shanks, the executive vice president of DirecTV said “We led the way with HD and we are excited to do the same with 3D”. He also added, “Adding the most HD channels to our lineup gave customers a viewing experience that was incredibly lifelike; adding 3D to the mix will take that one step further allowing them to become part of the cast as the picture comes to life in their living rooms. We are taking a technology that at one time could only be seen in a theater and bringing it into the living rooms of the largest audience in the United States. By partnering with Panasonic, we are bringing together two industry leaders to deliver the most advanced television technology available today and together we are continuing to set the standard for the best television viewing experience available.”
Yoshi Yamada, chairman and CEO of Panasonic Corporation of North America said,”Panasonic has been developing 3D standards for television for several years, and we believe it represents a fundamentally new experience in home entertainment because it adds the immersive nature of real life”. He also added, “Our relationship with DIRECTV is a core component of our ‘end-to-end’ strategy of building out an entire 3D entertainment ecosystem. From leading the development of the Full HD 3D standard for Blu-ray Disc to launching Full HD 3D stereoscopic prosumer camcorders; to now supporting broadcast of 3D content by DIRECTV; to introducing a broad line of Full HD 3D VIERA televisions and a Full HD 3D Blu-ray player in 2010; our commitment to 3D is unquestioned in the industry”.
While launching, DirecTV will offer a 24/7 3D pay per view channel centered on movies, documentaries and other programming, a 24/7 3D DirecTV on Demand channel and a free 3D sampler demo channel that features event programming such as sports, music and other content.
Panasonic is working to make 3D production tools Full HD 3D camcoders, professional monitors and related production technology assistance. To know more information about Panasonic’s Full HD 3D Technology, subscribers need to visit www.panasonic.com/3D.
Source: http://www.dbstalk.com/showthread.php?t=170724
Dated: Janauary 6, 2010